maanantai, 5. kesäkuu 2017

GGDB Sale into

IT'S THE KIND OF EVENT THAT WARMS Kathleen Marquardt's heart. "Look how excited they are," she says of the children lining up to ride an elephant and then filing GGDB Sale into the Washington, D.C., armory for the Ringling Brothers and Barnum & Bailey Circus. "I love seeing the kids' faces."

Marquardt has kids herself鈥擲hane, 17, and Montana, 16, as well as Shy An the skunk and Charlie the cockatiel. More to the point, she is the head of Putting People First (PPF), a grass-roots organization made up of men and women who, without apology, eat meat, wear leather and fur, hunt and fish, benefit from biomedical research using animals and relish zoos and circus animals. Which are things, according to Marquardt, that animal rights activists鈥攁mong them People for the Ethical Treatment of Animals (PETA), her b锚te noir鈥攚ant to eliminate.

In fact, Marquardt, 48, has come to the circus grounds this particular evening to mount a counterprotest against animal activists, some of whom are wearing fake balls-and-chains around their legs and chanting, "Hey, hey, ho, ho, animal acts have got to go." They distributed fliers charging, among other things, that elephants are chained in filthy railroad cars during transport.

Marquardt shakes her head. "Think about it," she says. "If you have an elephant that costs $100,000, you don't abuse it." What's more, she maintains, "Animals live much longer in the circuses than they do in the wild. These animals are taken care of鈥攖hey're treated like pets."

As little as 2陆 years ago, PETA's accusations would have gone unanswered. Indeed, animal rights was a subject that Marquardt, a Washington clothing and fabric designer, had given little thought to. That is, until her younger daughter, then a seventh grader, told her that someone from PETA had come to her junior high school in Bethesda, Md., and said that Marquardt, who had spent her childhood among animals in Montana, was a murderer because, as the daughter had mentioned, she liked to hunt.

"I got outraged," recalls Marquardt, who immediately immersed herself in animal-rights literature. "The more I read," she says, "the madder I got and the more determined to do something about it."

Finding no organization willing to slug it out with PETA, she decided to start her own. She remembers turning to her husband, tax attorney Bill Wewer, who, conveniently, specializes in laws governing the establishment of nonprofit associations, and saying, "Guess what? It's our turn." Wewer, it turned out, was primed for action. He had helped set up the Doris Day Animal League in the mid-'80s and says he was distressed to hear that Day had said in a report that AIDS drug experiments should be done on murderers rather than small animals.

PPF was born in March 1990, and Marquardt, in her first public appearance, faced one of her toughest audiences: Montana's class. Marquardt says one or two of the kids, spotting her borrowed raccoon coat, said, "Ohh, you murderer!"鈥攗ntil she asked, "How many of you are wearing leather shoes?" Most of them were, says Marquardt, who then added, "What's the difference?"

These days, Marquardt, whose father was a civil engineer in the Navy and whose mother was a housewife, speaks several times a week. She also lobbied for the recently enacted federal law that imposes stiff new penalties on people who engage in violent activity in animal-related facilities.

Never mind that PPF has just 35,000 members to PETA's 350,000. The fledgling organization has taken over Marquardt's life. Eight PPF workers operate out of her artfully decorated neo-Victorian northwest Washington home. The garage contains photocopying and postage machinery, while the basement is given over to The People's Agenda, a newsletter that advertises bumper stickers urging activities like SAVE A CHICKEN, FRY AN ACTIVIST.

The activists are not amused. "PPF is an abusers-rights movement," says Ingrid Newkirk, national director of PETA. "They do not want people to make humane choices. It's Neanderthal and it's degrading."

Marquardt remains undaunted by her critics. She plans to keep PPF going even after her family's hoped-for move back to Montana, where man is widely recognized for the predator she believes him to be. There she hopes to return to the good life鈥攚hich means "hunting and fishing and, of course, having enough room for lots of animals."


torstai, 1. kesäkuu 2017

account Golden Goose Sneakers

Alexandra IlyashovNovember 10, 2015, 8:00 PMPhoto: Courtesy of Carbon38.Fashion and fitness — both are fields in which being aspirational is the key to sell-out success (whether it's clothing or classes being purchased en masse). Luxury fitness e-comm Carbon38 has been betting big on that approach, specifically by casting non-models to sell its sleek, stretchy wares. And it certainly seems to be paying off. First, a bit of background: Carbon38’s cofounders, Katie Warner Johnson and Caroline Gogolak, are former ballet dancers who met at age 15 and later went to Harvard together. Both ditched their finance gigs to launch the company in 2013. An alum of Morgan Stanley and Goldman Sachs, Gogolak was studying for the GMAT, but toyed with the idea of starting her own company in lieu of going to business school. Warner Johnson deferred an offer to work on Wall Street after graduating from Harvard in order to dance professionally, and became a fitness instructor at Physique57 on the side. “A dancer’s salary does not pay Manhattan rent,” she says. “I got to understand my [Physique57] clients’ spending patterns, which were exorbitant. I was also seeing that instead of saving up for a handbag or shoes, our generation has been saving up for a SoulCycle package, juice cleanse, or meal-delivery service.”

Photo: Courtesy of Carbon38.AdvertisementSince its inception, the site has used actual fitness professionals instead of models to sell its pricy threads, to lucrative results. “We used to work with a model who was not an instructor, and it was very difficult to get her to move and be active in shots,” Gogolak said, noting that in the site’s earliest days, she and Warner Johnson often doubled as models on it. One day, that model didn’t show up for a shoot, and the creative director called her favorite yoga instructor to fill in last minute. The resulting shots showcased activewear looking, well, active. Having an uber-toned fitness pro in lieu of a traditional model amounted to a 70% sell-through rate in a week, versus 30% on the items not modeled on fitness pros. Nowadays, when Carbon38 sends out its daily emails heralding new products, it sees a 12% higher click-through rate when the items are modeled on a woman doing a yoga pose than those presented in traditional fashion-model stances.Photo: Courtesy of Carbon38.Warner Johnson’s seven years of experience teaching Physique57 classes was also an impetus to show workout clothes on people who work out for a living. “I’d witnessed the power you hold as a fitness professional, on a mic in front of a class of 20-plus women listening to your every word, whether you’re telling them to ‘squeeze-and-tuck’ or your skin-care regimen, or what kind of yoga pants you’re wearing.”

In Carbon38’s early days, whenever Warner Johnson wore an item stocked on the site while teaching classes, it would promptly sell out. As for the name, it has endearingly geeky origins. “If you add up all the carbon atoms in all the humans on earth, it’s 10 to the 38th power, and the URL was on sale for $1.99 on,” Warner Johnson says. And the site's offerings are just as approachable: Stocking unknown brands has been a priority since the its launch. "Everything on our site sells well; there isn't one brand that sells a lot better than others, and that speaks to the need in the marketplace," Gogolak says. "We can move a $60 pair of Onzie leggings and a $400 pair of Lucas Hugh leggings just the same." International sales account Golden Goose Sneakers for 9% of the site's sales, and Dubai and Hong Kong are Carbon38's top-selling cities outside of the U.S. "There's one family in Riyadh, Saudi Arabia that purchases a lot; it's interesting to see their purchasing patterns," Warner Johnson says.Photo: Courtesy of Carbon38.Carbon38 was around for a solid year or so before Net-A-Porter launched a standalone athleisure site, Net-A-Sporter, arguably posing the biggest competition to Gogolak and Warner Johnson’s site and its fashion-meets-fitness M.O. “There was initial panic, but after 24 hours, we chilled out and saw that it was a good thing,” Warner Johnson says of learning about Net-A-Sporter. “It signified to us was that more people were wearing activewear than ever, and activewear was being accepted as chic. There are so many juice bars across the country — that just means more people are drinking juice. It’s the same thing for activewear.”

The retailer has stocked a couple of branded tees and such in the past, but on December 1, Carbon38 will launch its very own collection priced at $100 to $300. It’ll go beyond the expected leggings, sports bras, sweatpants, and workout tops — there will also be dresses, jackets, and jumpsuits in the mix. Beyond the eponymous line, Carbon38 also has a project in the works with a yet-unnamed boutique fitness studio that will be out in the next few months. Brick-and-mortar stores will crop up eventually, as well. “We’ll do it in a way that’s disruptive to the retail landscape,” Gogolak says. “But we’re growing so fast online currently, we want to stay focused [on e-commerce].”

AdvertisementPhoto: Courtesy of Carbon38.The site’s most steeply-priced items — we’re talking mid-three figures — could certainly be seen as exorbitant. (Granted, the easily spoof-able activewear boom has reached a point where Lululemon recently hiked its already-high legging prices, much to customers’ ire, and Brit import Sweaty Betty has been raising eyebrows with its pricing.) Carbon38 doesn’t have a price cap for its inventory, but everything gets wear-tested: “If the quality is there and they’re worth the price, we’ll sell it.”

Gogolak says. “If we believe a pair of leggings are worth $400, we’ll stock them.”

An exceptionally splurge-y sports bra is a total luxury, but the site vets every single Spandex-packed item with wear-testing before deciding what to stock. Suffice it to say, their business acumen is paying off. Carbon38 has raised $5 million to date, and will be going out for Series A funding next year. But will the athleisure bubble burst anytime soon? That concern warrants an emphatic “no!” from Gogolak. “Look, denim sales are down 6%, and activewear sales are up 45%,” she says. “This is not just a trend, this is a cultural shift in the way women are dressing.”

Photo: Courtesy of Carbon38.

tiistai, 30. toukokuu 2017

Golden Goose equipment

How To Prepare for Indoor Rock Climbing

Indoor climbing is increasingly becoming a popular form of rock climbing along with ice climbing. Particularly, this sport is especially for people who do not have the time to go out of town to satisfy their urge for this physically demanding activity. The growing number of indoor rock climbing facilities is a testament to this phenomenon. If you are interested in pursuing this sport, here is some of the climbing gear you will need.

Rock climbing shoes. One of the first items you should purchase as a novice of indoor rock climbing is a good pair of comfortable rock climbing shoes. When choosing shoes, consider the type of rubber, heel shape, and curvature of the shoe you are buying. You will also need to decide whether you want slip-on or lace-up climbing shoes. Some of the top climbing shoe brands in the market today are Evolv, Five Ten, La Sportiva, Scarpa, Mad Rock and Mammut.

Rock climbing clothes. Once you have made up your mind to pursue rock climbing, you should go out and buy clothes that you will use for the sport. Clothes for rock climbing should allow the wearer the flexibility he needs to complete his climb. As such, these clothes are made from strong and reinforced textile that will bend and move with the wearer. For the new climber, a single pair of tops and bottoms will do, especially if you are not going indoor rock climbing on a daily basis. For the fashion conscious climber, do not worry. Most rock climbing clothing is so fashionable that they can easily pass for casual clothing. Popular rock climbing clothing brands include North Face, Patagonia, and Royal Robbins

Rock climbing helmets. Although most indoor rock climbing facilities rent out helmets to climbers, you can still bring your own. Aside from being a perfect fit, your own rock climbing helmet has the added benefit of making you feel safer during the climb. When purchasing your own rock climbing helmet, make sure that it complies with the standards of either the Union Internationale des Associations d' Alpinisme (UIAA), the American Society for Testing and Materials (ASTM) or the Community European (CE). In addition, when choosing helmets, consider the adjustability, weight and ventilation of the helmet you plan on buying. Helmets should have a tight fit, but not so tight as to make the wearer feel uncomfortable. Your helmet should also be not too heavy for you; a typical helmet weights about 280 to 480 grams. As for ventilation, make sure that the helmet you are buying has holes for ventilation. Some of the well-known manufacturers of rock climbing helmets are Petzl Charlet, Black Diamond, and Camp USA.

Other climbing gear that you will need will be provided by the indoor rock climbing facility. These include carabiners, belay devices, a chalk bag, climbing harness, climbing holds, climbing pads, and gri gri. Other Golden Goose equipment, such as crash pads and wall equipment, will also be provided at the facility. 

keskiviikko, 24. toukokuu 2017

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